Hotel Development

Hotel Development

Sarabi is dedicated to growing our footprint by helping our owners and franchisees maximize the value of their hotel investments. Whether working on a new build or conversion, or looking for management services or a franchise affiliation, Sarabi provides a choice of four brands, tools and resources owners need to succeed.

Management Operations

As an experienced hotel operator, Sarabi offers tenured management teams and a deep pool of operations talent, ensuring a superior hotel experience for guests at every touchpoint. Sarabi drives efficiency through revenue generation engines and cost savings strategies in alignment with ownership.

Franchise Operations

Our franchise teams work with leading management companies and owners to provide comprehensive training, tools and resources to help ensure each franchised hotel succeeds in driving value for owners. Along with access to our leading lifestyle brands and loyal guests, franchise partners can leverage our powerful global sales and marketing systems and leading-edge resources and programs that are designed to consistently drive profits and efficiencies.

Flexible Building Options

Whether you prefer a new build, renovation, or conversion and are developing a single-, dual-branded or multi-hotel project, Sarabi offers flexible building options based on your project, budget, and market. Our development team is ready to help you build on your ideas and goals, providing you with the resources and tools you need, from finding the right site to business planning, design, construction, and delivery.

Modular Development

Since its formation in 2020, Sarabi has been working with industry-leading modular firms to explore this emerging technology and make it available to our owners and franchisees. Modular construction can save owners valuable time and provide potential pricing advantages over more traditional building methods, while also improving quality – delivering a win for owners and for travelers.

Residential Development

Developers recognize the value of aligning with Sarabi’s extended-stay brand.  Expanding our residential portfolio to include standalone, co-located and franchised projects has created more growth opportunities in urban resort and suburban markets and ensures Sarabi’s long-term leadership in branded residential development.

Buyers of Sarabi branded residences identify deeply with the lifestyle that our brands represent and we’re passionate about replicating the same level of experience and service excellence that guests have come to love in our hotels.  Sarabi is able to work closely with developers to choose the brand that best aligns with their location and the demographic profile of intended buyers.

Sarabi Design Team

The Sarabi Design team is a resource dedicated to helping owners build, convert or renovate existing and new properties. Our design associates provide input and advice regarding selection of the project architects and interior designers. They also lead the engineering, hotel openings, operations, fire protection and life safety, and brand disciplines in reviewing and commenting on hotel design, schematic, and construction plans. The Sarabi design team monitors the progress of ongoing development to ensure it aligns with agreed upon plans and shares best practices across our owner and franchisee community.

Pre-Opening Support

Hotels are provided with extensive pre-opening support across five different areas: Opening Operations, Sales + Marketing, Revenue Management, Platform Delivery, and Operations Delivery + Brand Activation. These five teams collaborate with ownership and Sarabi’s design team to provide guidance and assistance through the entire pre-opening process.  The Hotel Openings team, which supports each of Sarabi’s 4 brands, has developed a detailed pre-opening process, comprised of key tasks, to prepare the hotel for opening day and ensure every hotel is set-up for success in the future. Our dynamic team utilizes their expertise in conjunction with the latest tools and technology to ensure a smooth and successful opening.


By integrating sustainability across our value chain and mitigating climate-related risk, Sarabi is working to reduce our environmental impacts, build and operate sustainable hotels and source responsibly. From design to the guest experience, sustainability is embedded into our business strategy. We collaborate with our associates, hotel owners, franchisees, brands, suppliers, business partners and guests to actively reduce the environmental impact of and risk to our business by constructing and operating sustainable hotels.